Why Content Strategy?
Content Strategy involves planning, developing, and managing communications. It has three main components: visual communication, written communication, and usability.
So why is content strategy such a big deal? No matter what algorithm changes Googleland cooks up, good content will always be the constant. Good content guides the story a brand wants to tell, the feeling it wants to convey, and makes a lasting imprint in the minds and hearts of its audience. Content strategy:
- Defines your audiences,
- Uncovers buyer motivations,
- Defines marketing and communications goals,
- Audits your current tools,
- Identifies the kinds of content you need,
- Organizes your brand’s presentation,
- Ensures consistency,
- Produces customer-centric communications,
- Facilitates an organic sales process,
- Helps predict trends,
- Ensures you offer useful information and experiences,
- Communicates thought leadership,
- Illuminates market opportunities,
- Accounts for cultural shifts,
- Encourages consumer engagement,
- Guides audiences to perform a desired action, and
- Saves time, money, and resources.
Without a strategy, content loses power.
A content strategy doesn’t only include content creation and curation, but it audits and optimizes every communication about your brand. Ultimately, it organically maps your content into a well-oiled, vertical marketing machine.